Does your business have a page on Facebook or any other social media channel? If not, are you avoiding it because you are afraid that doing it will open your store to attacks from irate customers?
If you answered yes, it may be time to change your perspective.
One, irate customers will still talk about you online even if you do not have a Facebook page. The problem here is that you will not be aware of their negative reactions, because they will post them in channels that you cannot monitor.
Having a Facebook page invites these annoyed customers to bring their complaints directly to your attention, so that you have the chance to repair the relationship. Customer feedback should always be welcome.
Two, you’re missing a lot of opportunities from new customers that may be searching for your business. Nowadays, having a digital presence for your business should be more of a need than a want. Your business needs to be on social media to grow or even survive.
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